Florida-based Platinum Television Group produced a San Juan educational video incorporated into segments of the highly rated “New Home Journal” national television series aired on the popular Home and Garden Television Network. The San Juan segment was to be seen in 25 markets with a combined total of 43,454,370 TV households and a total population of 120,602,500.

“This is the most ambitious consumer-oriented marketing program ever initiated by San Juan Pools. The idea is to take our positive message about fiberglass pools into the living rooms of the American people. Once they see and understand the benefits of owing our great product, we’re sure they will respond by contacting a dealer, obtaining a free estimate and buying a San Juan pool,” San Juan President Kirk Sullivan said. “This is just another avenue we are using to keep San Juan on the consumer’s ‘radar screen.’”

Target markets for the San Juan message are New York, Los Angeles, Chicago, Philadelphia, San Fransisco-Oakland-San Jose, Dallas-Ft. Worth, Detroit, Atlanta, Houston, Tampa-St. Petersburg-Sarasota, Miami-Ft. Lauderdale, St. Louis, Orlando-Daytona Beach-Melbourne, Indianapolis, Charlotte, Raleigh-Durham, San Antonio, New Orleans, West Palm Beach-Ft. Pierce, Albuquerque-Santa Fe, Las Vegas, Charleston-Huntington and Tucson.

The top five markets in this group — New York, Los Angeles, Chicago, Philadelphia, San Francisco-Oakland-SanJose — boast 20,246,000 TV households or 20.246 percent of those in the nation with TV. The combined population of the top five alone is a whopping 68,356,000 or 21.313 % of the U.S. total population.

The San Juan educational spots are being presented as “Problem-Solution” features on New Home Journal (NHJ). According to NHJ, these segments are designed to help viewers “improve their quality of life” by exposing them to “fresh, relevant, and compelling lifestyle-oriented services, products and/or ‘on-line’ resources.”

“San Juan fiberglass pools are ideal for New Home Journal’s ‘Problem-Solution’ feature because they definitely enhance the ‘quality of life’ of homeowners,” San Juan Senior Vice President Marc Campbell said. “The message to consumers will be very simple: ‘If you plan to invest in a pool this year, you can’t afford not to consider a fiberglass pool by San Juan Pools.’”

The San Juan educational segment slated to air on New Home Journal contain a brief history of San Juan, footage on the manufacturing process, a typical installation and testimonials from satisfied customers. It also will tell consumers how they can obtain a free copy of the San Juan CD-ROM and invite them to San Juan ‘s website at www.sanjuanpools.com.

“Over the past several years, we’ve advertised heavily to attract new dealers. Now that we have a tremendous dealer network in place, we’re shifting our emphasis to product oriented advertising that will drive traffic to our dealers,” Campbell said.

The San Juan Pools dealer network currently includes 500 authorized independent dealers from coast to coast. San Juan manufactures more than 50 models of fiberglass pools in plants in Lakeland, Florida and Eloy, Arizona.

Established in 1958, Lakeland, Florida-based San Juan Pools is the nation’s oldest and largest company specializing in the manufacture of high quality fiberglass swimming pools, spas and pool/spa combination units. The company offers 50 pool models, in addition to a wide variety of spas and pool/spa combination units.

The company markets its products through a network of 450 dealers serving the United States and Canada. For more information on San Juan Pools, call toll free at 1-800/535-7946 or visit the company’s website which can be accessed at www.sanjuanpools.com. Information on San Juan Pools and its products is also available in CD ROM format.