The "Dexter Project" gives San Juan's 500 independent authorized dealers an opportunity to set up and customize a website without committing a significant amount of time and capital for such an undertaking.

Dealers begin the process by choosing a website name (for example: ourpoolcompany.sanjuanpools.com).

Once the name is chosen, a customized website including contact lead forms, a store map, company history, recent project photos, Aqua Magazine design awards and more is created in less than 10 minutes through the miracle of technology.

"Potential customers can access the sites created under 'Dexter Project' instantly," San Juan's Marketing Director Keith VanTilburg said. "The beauty of this program is that dealers have complete control over their sites and can even link it to their existing site if they are already in cyberspace."

With nearly 500 dealers, each with a minimum of 10 pages on their site, the San Juan website network will contain 5,000 pages, all indexed for easy access by the pool buying public. "If a consumer is interested in a swimming pool, they will be able to find the dealer(s) nearest them under this new system," VanTilburg said.

"Today's savvy consumers educate themselves and shop anonymously on the web before committing to purchase a big ticket item. This new initiative gives all San Juan dealers a chance to be on the cutting edge of technology," VanTilburg said.