The print vehicles being used by San Juan Pools to acquaint consumers with the many attributes of its high end fiberglass pools are its own Oasis Magazine and three leading pool-oriented consumer magazines -- Pool & Spa Living, Signature Pool and Luxury Pool.

“Instead of spending money on recruiting new dealers, we’re using our resources to drive business to our 500 plus dealers. We’re doing this through Oasis and by running ads and arranging feature story placements in magazines targeted to consumers who prefer high end products,” said San Juan Sales Rep Paul Kennedy.

Launched in 2002, Oasis is a stylish magazine focusing solely on San Juan fiberglass pools and accessories. Each annual issue contains dozens of beautiful color photos of exceptional San Juan installations. The magazine reaches 50,000 consumers free of charge through offices of doctors, lawyers and other professionals.

A full page “Paradise Awaits You” ad on the back cover and stories focusing on four great San Juan installations appeared in the premier issue of a new consumer magazine called Signature Pools & Spa.

Another newly launched pool magazine called Luxury Pool included a two-page feature story on San Juan under the headline “Perfection in Fiberglass.” The story was illustrated with color photos of three exceptional San Juan installations.

“Creating the perfect backyard oasis is the way San Juan Pools goes about every pool project,” read the opening sentence in the feature, which went on to note that San Juan has been producing quality fiberglass pools since 1958 and now offers more than 50 models.

A full page San Juan ad and a brief story also appeared in a recent issue of Pool & Spa Living magazine.

“We are making a concerted effort to create consumer awareness of the San Juan brand, and in so doing, generating more leads and sales for our dealers,” Kennedy said. “The magazine format is ideal because it lets us showcase artistic renderings as well as actual installations.”

Established in 1958, Lakeland, Florida-based San Juan Pools is the nation’s oldest and largest company specializing in the manufacture of high quality fiberglass swimming pools, spas and pool/spa combination units.

San Juan produces fiberglass pools, spas and pool/spa combination units in manufacturing facilities in Lakeland, Florida and Eloy, Arizona and markets them to the pool buying public through a network of 500 independent dealers in the United States and Canada, many of whom are licensed pool contractors.

Additional information on San Juan Pools and its products, including 50 distinct fiberglass pool models, can be obtained on the company’s website at , by sending an e-mail to or by calling the company’s toll free number 1-800-535-7946 and asking for a copy of the San Juan CD ROM which has already been circulated to 85,000 consumers nationwide.