“The new artwork effectively ties all of our marketing tools together with a common theme and look,” said San Juan’s Marketing Director Keith VanTilburg, noting that more than 140,000 copies of the CD ROM have now been circulated to consumers throughout the United States, Canada and the Caribbean.

According to VanTilburg, the artwork was created exclusively for San Juan by Pool & Spa Living magazine.

VanTilburg added that the “new look” CD follows the same theme as the company’s collateral materials and print ads, which have appeared recently in a wide range of consumer magazines.

Established in 1958, Lakeland-based San Juan Pools is the nation’s oldest and largest company specializing in the manufacture of high quality fiberglass swimming pools, spas and pool/spa combination units.

San Juan produces pools, spas and combo units at its modern manufacturing plants in Lakeland, FL and Eloy, AZ and markets them to the pool buying public through a network of 500 independent dealers in the United States, Canada and the Caribbean. Many San Juan dealers are also licensed pool contractors.

Additional information on San Juan Pools and its products, including 50 fiberglass pool models, can be obtained on the company’s website at , by sending an e-mail to or by calling toll free 1-800-535-7946 and asking for a copy of the San Juan CD ROM which has already been circulated to 140,000 consumers nationwide.