“The ‘Paradise’ ad series, expanded Oasis and improved CD ROM are part of our ongoing effort to give all San Juan dealers the tools they need to sell more of our fiberglass pools,” said San Juan Marketing Manager Keith Van Tilburg.

The focal point of the “Paradise Awaits You” ad is a stunning photo of an elegant outdoor recreation center featuring a San Juan pool illuminated by the light of the moon.The ad reminds readers that San Juan offers 50 custom designs and more than 500 dealers from coast to coast and cautions them to check out San Juan fiberglass pools to avoid missing “the boat to paradise.”

In another move designed to influence pool buyers, San Juan will expand Oasis magazine from 16 to 42 pages, include a photo gallery of models in each issue and nearly double the press run to 50,000 copies.

The company also redesigned the cover of its interactive CD ROM to match the front cover of Oasis and will insert a CD ROM in each copy of the magazine. More than 85,000 CD ROMs have been distributed since their launch in November 2000.

“Oasis’ expanded press run and extra pages will enable us to bring our exciting message to even more people. The new CD cover also creates symmetry between these marketing tools,” Van Tilburg said, adding that the next issue of Oasis will be distributed to 50,000 potential pool buyers, up from the 30,000 copies of the premier issue. The slick magazine is circulated at trade shows and in offices of doctors, dentists and other professionals in markets all across the United States and Canada.

Each issue includes testimonials from satisfied customers and stories and color photos about installations. The first issue featured photos of 27 installations, including a “gem” by dealer Bob McLoud, trading as San Juan Pools of Charleston, that won first place in Aqua Magazine’s 2001 Design Awards.

The CD-ROM showcases all San Juan pool models, dealers, and pool accessories, in addition to listing the benefits of owning a San Juan fiberglass pool. Consumers can also use it to design their own pool installation.

For more information on San Juan dealer support programs, call 1-800-535-7946 or visit the San Juan Web site at .

Established in 1958, Lakeland, Florida-based San Juan Pools is the nation’s oldest and largest company specializing in the manufacture of high quality fiberglass swimming pools, spas and pool/spa combination units.

San Juan produces fiberglass pools, spas and pool/spa combination units in manufacturing facilities in Lakeland, Florida and Eloy, Arizona and markets them to the pool buying public through a network of 500 independent dealers in the United States and Canada, many of whom are licensed pool contractors.

Additional information on San Juan Pools and its products, including 50 distinct fiberglass pool models, can be obtained on the company’s website at , by sending an e-mail to or by calling the company’s toll free number 1-800-535-7946 and asking for a copy of the San Juan CD ROM which has already been circulated to 85,000 consumers nationwide.