The first edition of the 16-page magazine is expected to debut early this year with a press run of 15,000 copies which will be circulated to offices of doctors, dentists and other professionals in key markets across the United States. San Juan will also feature the new magazine at its booth during the upcoming Region 1 NSPI Show in Atlantic City, NJ.

“Oasis is a valuable component of our national marketing program,” San Juan Marketing Manager Keith VanTilburg said. “It is an ideal vehicle for reaching high income people who may be interested in investing in a fiberglass pool and/or spa.”

Each issue of the magazine will feature stories and full color photos focusing on unique San Juan installations, testimonials from satisfied customers, comparisons between fiberglass and concrete pools and much more.

“Oasis magazine is the newest element in an arsenal of marketing tools San Juan has introduced in an effort to drive more potential pool buyers to our dealers,” San Juan President Kirk Sullivan said. “Other components of the marketing mix include the San Juan CD ROM, a website accessed at www.sanjuanpools.com and an ad campaign in Pool & Spa Living magazine.”

Starting this spring, San Juan will target 43,000,000 TV households in the United States with an educational video to be seen on segments of the popular “New Home Journal” program aired on the Home and Garden Cable TV Network, Sullivan added.

Established in 1958, Lakeland, Florida-based San Juan Pools is the nation’s oldest and largest company specializing in the manufacture of high quality fiberglass swimming pools, spas and pool/spa combination units.

With manufacturing facilities in Lakeland and Eloy, Arizona, San Juan offers 50 pool models, in addition to a wide variety of spas and pool/spa combination units. These products are marketed to the pool buying public through a network of 500 independent dealers in the United States and Canada, many of whom are licensed pool contractors.